A good communications strategy focuses on a specific outcome or result instead of the format of the message.

Matching messages with the right communications channels solves problems and builds trust with key audiences.

Regardless of the situation, effective communications can mean the difference between delight and despair. The key is:

  • Defining the desired outcome.
  • Matching the best communications methods with the intended messages.

Examples of the corporate and marketing communications services I offer are posted here, along with relevant work samples. All examples represent my strategic thinking, creative direction, writing and positioning, and overall management.

You may be required to register for the site to view certain content, and I may not approve your request. This is necessary because I created these materials while employed for other companies, so I feel an obligation to prevent the information from being broadly distributed. Although most of it is dated, my former clients and employer may consider it competitive.