Recommended Reading

Interested in learning more about protecting and managing one’s reputation? This page outlines some interesting research on the topic for businesses, institutions, organizations and individuals.

The Arthur W. Page Society‘s Building Belief: A New Model For Activating Corporate Character and Authentic Advocacy

Edelman‘s Trust Barometer

Reputation Institute‘s Navigating the Reputation Economy: A Global Survey of Corporate Reputation Officers, June 2012

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media, World, Fraser P. Seitel and John Doorley

The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century, Arlo. Kristjan O. Brady

The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career, Chris Komisarjevsky

The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, James M. Kouzes and Barry Z. Posner